Dr ANUSHA SRINIVASAN IYER
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Challenges and Concerns of Assisted Reproductive Treatments: A Systematic Review Journal of Advanced Research in Dynamical and Control Systems / 11 / Special Issue 09 / 715 - 724 1943-023X 18-Sep-2019
2 Student-managed investment funds (SMIFs) in India: the perspectives of student fund managers Journal of International Education in Business / / / - 2046-469X 23-Jun-2022
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Social Media and Online Consumer Decision Making in the Fashion Industry SUNANDA VINCENT JAIWANT,ANUSHA SRINIVASAN IYER 9781668487532 /
2 Harnessing AI, Machine Learning, and IoT for Intelligent Business ANUSHA SRINIVASAN IYER,SHIVANI MP,ALLAM HAMDAN 978-3-031-67890-5 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 CONFERENCES Multi-Skilling in an Outsourcing Environment PRESENTER) Bangalore 18/03/2013
2 National Conference on Revisiting Business Strateg CONFERENCES PARTICIPANT) Christ University Institute of Management 18/03/2013
3 International Conference CONFERENCES Mutiliated and soiled currency notes-reasons,repercussions,paradoxes and propositions PRESENTER) Bishop Heber College (Autonompus)Trichy 29/03/2014
4 SEMINARS A concept paper on Service learning in India PRESENTER) Bangalore 29/03/2014
5 National Seminar on Sustainable Development in Edu PARTICIPANT) Department of Education 07/03/2015
6 Emerging marketing strategies in Marketing Environ PARTICIPANT) Loyola College 07/03/2015
7 CONFERENCES An exploratory study on the effectiveness of pop ups as a marketing strategy PRESENTER) Loyola College Chennai 07/03/2015
8 SEMINARS An exploratory study to guage the malpractices in the education system of Bihar PRESENTER) Department of Education, Christ University 07/03/2015
9 SEMINARS A study on the poor concentration levels of children in schools PRESENTER) Department of Education, Christ University 07/03/2015
10 National conference- Department of Professional studies CONFERENCES PANELIST) Bangalore 13/02/2017
11 One day National Conference on Contemporary issues in commerce and Management CONFERENCES Truffle Trail- An exploratory study on marketability of Truffles in India PRESENTER) Surana collegeBangalore 07/09/2019
12 One day National conference on 'Contemporary issues in Commerce and Management' CONFERENCES Non Payment of Insurance claims : Justifiable or purposive PRESENTER) Surana collegeBangalore 07/09/2019
13 2nd international conference on innovations in technology,business and management CONFERENCES Employment Of Hearing Impaired : A Construct Of Concerns, Complacencies And Compromises PRESENTER) Nagarjuna Educational SocietyBangalore 07/02/2020
14 International Conference on Innnovations in Technology Businesss and Management CONFERENCES Employment of Hearing Impaired: A construct of concerns, complacencies and compromises PRESENTER) Nagarjuna Degree CollegeBengaluru 07/02/2020
15 Redifining Human resource and Marketing Management Perspectives CONFERENCES Causes of Work Anxiety among working women PRESENTER) Jain UniversityBengaluru 28/02/2020
16 International Conference on Contemporary Research in Finance CONFERENCES What Is Slackening The Growth Of Student- Managed Investment Funds In India? PRESENTER) University of KeralaKerala 28/03/2021
17 International Conference on Human Rights and Human Dignity - (ICHRHD-21) CONFERENCES Women workers in Brick Kilns: Problems and Probable solutions, A study conducted in Uttar Pradesh, India" PRESENTER) South Asia Institute for Research and Publicationssolapur 27/03/2021
18 Let us Dream International Conference CONFERENCES ) Bangalore 20/11/2020
19 International Conference ' Digital business era opportunities and challenges' CONFERENCES A descriptive study of Atmanirbhar Bharat giving rise to Boycott India PRESENTER) VET institute of arts and scienceErode 20/04/2022
20 International Conference ' Digital business era opportunities and challenges' CONFERENCES Content Analysis on Chanel perfume analysis PRESENTER) VET Insitute of Arts and ScienceErode 20/04/2022
21 BIZAD - 10th International Conference on the Industrial Metaverse : Navigating Challenges and Embracing Opportunities, CONFERENCES Exploring Into Esg Investing: Unveiling Its Evolution, Significance And Impact Of Esg Investing On Investors And Organizations And Challenges PRESENTER) SRM University ChennaiSRM Institute of Science & Technology, Kattankulathur. 13/03/2024
22 3rd International ​Conference On Harnessing ​Strategies ​For ​Exponential ​and ​Sustainable ​Economy CONFERENCES From Beans to Business: A Rise of Coffee-Preneurs in Kodagu, Karnataka PRESENTER) Kristu JayantiBengaluru 15/03/2024
23 Emerging Trends and Issues in Commerce and Industry CONFERENCES PARTICIPANT) Shrimathi Indira Gandhi College TrichyTrichy , Tamilnadu 21/08/2023
24 2nd International Conference On Emergence of Reskilling and Upskilling in Contemporary Global Management (ERUCGM'2025) CONFERENCES Navigating Financial Decisions: A Review on the Impact of Spousal Loss on Widows during uncertainties? PRESENTER) kristu jayantiBangalore, Kristu Jayanti College 05/03/2025
25 INTERNATIONAL CONFERENCE ON TECHNOLOGY DISRUPTION IN BUSINESS AND TOURISM: DECISIVE STRATEGIES CONFERENCES From Beans to Business: A Rise of Coffee Preneurs in Kodagu, Karnataka PRESENTER) kristu jayantiBangalore 24/01/2025
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Collaborative Research FPDP 06/06/2015 Christ University FPDP Kengeri campus
2 Organizational Ethos - Empathy Rules in Leading Organization International Conference on Emerging Trends and Issues in Commerce and Industry 21/08/2023 Shrimathi Indira Gandhi College , Trichirapalli
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Women's Perceptions of Women's Hygiene Products Advertisements ARPITA AGRAWAL Christ University SUPERVISOR Ongoing January 2021
2 EXPLORING ENTREPRENEURIAL ASPIRATIONS AND RESILIENCE AMONG WOMEN ENTREPRENEURS FROM SELF-HELP GROUPS BHOOMIKA LAKSHMINARAYANA Christ University SUPERVISOR Ongoing July 2022
3 Being a Farmer to Being an Entrepreneur: Discovering Transformation, Survival, Growth and Failures of Farmer Turned Entrepreneurs SHIVANI M P Christ University SUPERVISOR Ongoing April 2023
4 From Bereavement to Adjustment: Understanding the Financial Behavior of COVID Widows NELSON D Christ University SUPERVISOR Ongoing August 2023
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Tech4All Enabling persons with disabilities for a career in Financial, Accounting and Banking THERESA NITHILA VINCENT,ANUSHA SRINIVASAN IYER,ARUNA P,GIRISH S,HARESH R,KRISHNA PRASATH S,LAKSHMI B,MYNAVATHI L,NATCHIMUTHU N,RAGHUNANDAN G,SUNIL M P Cheshire Disability Trust, Bangalore External
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Women's leadership in Asia : Feminist Leadership for Social Transformation Ehwa Women's University,  International Participant & Presenter 06/03/2023
2 Prevention , Prohibition and Redressal of Sexual Harassment Christ University,  Participant 14/02/2023
3 Curriculum Design and Revision with specific focus on OBE Christ University,  Institutional Participant 05/12/2022
4 Fire Insurance Underwriting Insurance Institute of India , Insurance Institute of India National Participant 07/09/2021
5 MOOC: How to make a MOOC? NOVOSIBIRSK STATE UNIVERSITY, NOVOSIBIRSK STATE UNIVERSITY International Participant 21/04/2020
6 Frontiers areas in Commerce and Curriculam updation Christ university,  Participant 21/05/2019
7 Case writing , teaching and publication Christ University ( Jyothi Kumar Maam ) ,  Institutional Participant 11/10/2018
8 Dedoose software CART,  Institutional Participant 15/02/2018
9 CII -CSA -Enactus Volunteering Vidya Arambham & Workshop Enactus Christ ,  Institutional Organiser & Participant 18/12/2017
10 SMC - INICIO 4.0 Department of Commerce (E cell),  Institutional Organiser & Participant 08/12/2017
11 Kshitij- Social Entrepreneurship Idea Competition Department of commerce (E cell) ,  Institutional Organiser & Participant 15/11/2017
12 Research and Technology in Commerce Department of commerce,  Participant 27/10/2017
13 BPlan writing workshop , Give Wings to your Startup Department of Commerce (E-CEll),  Institutional Organiser & Participant 21/09/2017
14 Marketing Event - Mela Jhamela Department of Commerce,  Institutional Organiser & Participant 15/09/2017
15 Eldorado the Business Treasure Hunt Department of Commerce ,  Institutional Organiser & Participant 19/08/2017
16 Photoshop Workshop department Commerce and Computer science,  Institutional Organiser & Participant 19/08/2017
17 Taped- A Social Entrepreneurship Idea Conclave through Videos Enactus -Christ University,  Institutional Organiser & Participant 17/07/2017
18 Orientation to Karnataka Culture (for International students) Department of Commerce- Ecell Samvada,  Institutional Organiser & Participant 17/07/2017
19 Lumina Spark Accreditation Christ University,  International Participant 25/11/2016
20 Research and Publication Christ University,  Institutional Participant 23/09/2016
21 QIP christ university ,  Presenter 20/09/2016
22 Paradigms in Research Christ University ,  Institutional Participant 30/09/2015
23 Transition in Concepts & Practices in Commerce and Management Christ University,  Institutional Participant 14/03/2015
24 Faculty Development Program Christ University,  Institutional Participant 01/10/2013
25 How to write for and get published in scientific journals and publish manuscripts Christ university,  Institutional Participant 28/01/2013
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Licentiate Exam Completed Licentiate exam. Insurance Institute of India 30 March 2018
2 Associate diploma Insurance Institute of India This is a professional exam conducted by Insurance Institute of India and I have 13 papers to obtain finally the Associate diploma ( link to my profile given ) Insurance Institute of India 30 September 2020
3 Awarded Fellowship diploma from Insurance Institute of India This is a professional exam conducted by Insurance Institute of India and I have cleared 17 papers (490 credits) to obtain the Fellowship degree Insurance Institute of India 15 March 2022
4 Award for Faculty Academic Achievemnt I got the award from Insurance Institute of India for clearing all III exams in the category of Academic merit by Faculty . Insurance Institute of India 21 March 2024
Consultancy
Sl.No. Faculties Theme of Consultancy Type
1 ANUSHA SRINIVASAN IYER,,VEERTA TANTIA Building Value Proposition for a startup
2 ANUSHA SRINIVASAN IYER Management Consulting
Copyright
Sl.No. Applicants Title Date Published
1 ANUSHA SRINIVASAN IYER Drivers Of Customer Switching Behaviour In Motor Vehicle Insurance Industry -
2 GIRISH S,ANUSHA SRINIVASAN IYER,N Arun Kumar Drivers Of Customer Switching Behaviour In Motor Vehicle Insurance Industry -
3 GANESH L,ANUSHA SRINIVASAN IYER Insurance Framework for Assisted Reproductive Treatments for Women -