In the Modern world, AI is inevitable which is the major driving force in organizational success and competitiveness. The programme is designed to cater the driving innovation in which students can explore new opportunities for growth and the uncovering insights of the data. Similarly, students get exposed to improving decision making using analytical tools with the given set of data. Analyzing customer and identifying the consumer preferences are core area of marketing where analytical tools helps in identifying the consumer/customer needs and preference. This helps in identifying the customer needs and behavior towards the products and services. Students are exposed to deal with such data on the consumer and they have to draw analysis on the consumer's taste and preferences by using analytical tools through predictive and descriptive analytics. In Supply chain areas, students were exposed to reduce the cost or cost effectiveness by the data-driven model which increases the efficiency and productivity with the proportion of cost cutting. Financial decision, budgeting and forecasting through fintech students can be exposed to various analytical tools in generating higher revenue with substantial growth of the organization.To conclude, business analytics is transforming the modern world by providing organizations with the tools they need to make informed decisions, drive innovation and improve performance.
Dr Parameswaran S
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Melange'24 is being conducted by the second cluster in the School
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