Faculty

Profile

Dr POOJA JAIN

MCom, PGDBA, MPhil, PhD
ASSOCIATE PROFESSOR


SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CENTRAL CAMPUS

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement Innovative marketing 26-Dec-2023 20 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement
Name of Journal Innovative marketing
Volume No 20
Issue No 1
Page No
URL https://www.businessperspectives.org/index.php/component/zoo/impact-of-meme-marketing-on-consumer-purchase-intention-examining-the-mediating-role-of-consumer-engagement
Date of Publication 26-Dec-2023
2 Spreading Religion And Culture Through Internet Memes Journal of Dharma 12-Dec-2023 48 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Spreading Religion And Culture Through Internet Memes
Name of Journal Journal of Dharma
Volume No 48
Issue No 4
Page No
URL https://dvk.in/jme/journal-details/NA==#
Date of Publication 12-Dec-2023
3 Adoption of Electric vehicles in India: An Extension of UTAUT Model" Journal of Global Information and Business Strategy 10-Feb-2023 14 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,GEETANJALI PURSWANI,DEEPIKA UPADHYAY
Title of Article Adoption of Electric vehicles in India: An Extension of UTAUT Model"
Name of Journal Journal of Global Information and Business Strategy
Volume No 14
Issue No 1
Page No
URL https://gitarattan.edu.in/j-gibs/about-jgibs/
Date of Publication 10-Feb-2023
4 Yulu: Moving Towards a Sustainable Future South Asian Journal of Business & Management Cases 28-Dec-2020 9 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN
Title of Article Yulu: Moving Towards a Sustainable Future
Name of Journal South Asian Journal of Business & Management Cases
Volume No 9
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100847471
Date of Publication 28-Dec-2020
5 Impact of Policy rates on the share price of Public and Private Sector Banks in India. Journal of Emerging Technologies and Innovative Research 04-Jun-2019 6 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,DECHACCA K D ,ANTO MATHACHAN
Title of Article Impact of Policy rates on the share price of Public and Private Sector Banks in India.
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 6
Page No
URL UGC No 63975
Date of Publication 04-Jun-2019
6 Performance Analysis: Pre And Post Merger Of Indian Pharmaceutical Companies International Journal of Social Science and Economic Research 01-Jan-2019 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,JOSY THOMAS,DIVYA MARIAM GEORGE
Title of Article Performance Analysis: Pre And Post Merger Of Indian Pharmaceutical Companies
Name of Journal International Journal of Social Science and Economic Research
Volume No 4
Issue No 1
Page No
URL UGC No 63200
Date of Publication 01-Jan-2019
7 Rebranding: Strategies to Internalise the New Brand Asian Journal of Research in Business Economics and Management 04-Jan-2018 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,SNEHA M,NILESH KUMAR
Title of Article Rebranding: Strategies to Internalise the New Brand
Name of Journal Asian Journal of Research in Business Economics and Management
Volume No 8
Issue No 1
Page No
URL http://www.indianjournals.com/ijor_AdvanceSearch/summary.aspx?query=1&mode=gen
Date of Publication 04-Jan-2018
8 Building Employability Skills through the Use of Information and Communication Technology International Journal of Advance Research in Computer Science and Management Studies 05-Feb-2017 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GEETANJALI PURSWANI,POOJA JAIN
Title of Article Building Employability Skills through the Use of Information and Communication Technology
Name of Journal International Journal of Advance Research in Computer Science and Management Studies
Volume No 5
Issue No 2
Page No
URL http://www.ijarcsms.com/docs/paper/SplIssue/February2017/SIV5I2-0003.pdf
Date of Publication 05-Feb-2017
9 Disruptive Innovation In Higher Education: Challenges In Application Of E-learning In Conventional University System International Journal of Research in IT & Management 24-Feb-2016 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Disruptive Innovation In Higher Education: Challenges In Application Of E-learning In Conventional University System
Name of Journal International Journal of Research in IT & Management
Volume No 6
Issue No 2
Page No
URL file:///E:/Documents%20and%20Settings/pooja/My%20Documents/Downloads/4IMFeb-3128%20(3).pdf
Date of Publication 24-Feb-2016
10 Disruptive Innovation in Higher Education - Challenges in Application of E-learning in Conventional University system Internatiuonal Journal of Research in IT & Management 10-Feb-2016 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GEETANJALI PURSWANI,POOJA JAIN
Title of Article Disruptive Innovation in Higher Education - Challenges in Application of E-learning in Conventional University system
Name of Journal Internatiuonal Journal of Research in IT & Management
Volume No 6
Issue No 2
Page No
URL http://euroasiapub.org/current.php?title=IJRIM
Date of Publication 10-Feb-2016
11 Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies International Journal in Management & Social Science 28-Feb-2015 3 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies
Name of Journal International Journal in Management & Social Science
Volume No 3
Issue No 3
Page No
URL www.ijmr.net.in
Date of Publication 28-Feb-2015
12 Identifying the uses of ICT tools to enhance learning in higher education Sankhya International journal of management and technology 27-Feb-2014 III / II(A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Identifying the uses of ICT tools to enhance learning in higher education
Name of Journal Sankhya International journal of management and technology
Volume No III
Issue No II(A)
Page No
URL
Date of Publication 27-Feb-2014
13 A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education Sankhya International Journal of Management and Technology 05-Feb-2014 III / II (A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B,POOJA JAIN
Title of Article A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education
Name of Journal Sankhya International Journal of Management and Technology
Volume No III
Issue No II (A)
Page No
URL
Date of Publication 05-Feb-2014
14 A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects Global Journal of Arts and Management 20-Feb-2013 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 2
Page No
URL http://rrjp.in/admin/papers/A_study_on_ambush_marketing_strategy_in_the_context_of_ethical_and_unethical_aspects.pdf
Date of Publication 20-Feb-2013
15 "A Study on ambush marketing strategy in the context of ethical and unethical aspects" Global Journal of Arts and Management 01-Feb-2012 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ARUNA P,POOJA JAIN
Title of Article "A Study on ambush marketing strategy in the context of ethical and unethical aspects"
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 2
Page No
URL
Date of Publication 01-Feb-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
1 Text book Green Economy and Renewable Energy Transitions for Sustainable Development Greenpreneurship Pioneering Solutions for Climate Change: An Indian Perspective 9798369312971 Jan 2024

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,ARUNA P,GEETANJALI PURSWANI,RUI ALEXANDRE CASTANHO
Title of Book Green Economy and Renewable Energy Transitions for Sustainable Development
Title of Book/Chapter/Article/Case Study) Greenpreneurship Pioneering Solutions for Climate Change: An Indian Perspective
Month/Year Jan/2024
ISBN 9798369312971
Pages 237 - 254
Publishing Company/Institution IGI Global
Level International publisher
2 Reference book Female Entrepreneurship as a Driving Force of Economic Growth and Social Change Enhancements of Women's Entrepreneurship: A Theme-Based Study 9781668476697| Apr 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,KRUTHIKA S,AMIN MOHAMMED ARIFULLA,ANA DIAS DANIEL,CRISTINA FERNANDES
Title of Book Female Entrepreneurship as a Driving Force of Economic Growth and Social Change
Title of Book/Chapter/Article/Case Study) Enhancements of Women's Entrepreneurship: A Theme-Based Study
Month/Year Apr/2023
ISBN 9781668476697|
Pages 136 - 153
Publishing Company/Institution IGI Global
Level International publisher
3 Reference book Financial Inclusion in Emerging Markets Digital Financial Inclusion: Strategic Issues and Imperatives 978-981-16-2651-7, 978-981-16-2652-4 Oct 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) GEETANJALI PURSWANI,POOJA JAIN,DEEPIKA UPADHYAY,ANADA S
Title of Book Financial Inclusion in Emerging Markets
Title of Book/Chapter/Article/Case Study) Digital Financial Inclusion: Strategic Issues and Imperatives
Month/Year Oct/2021
ISBN 978-981-16-2651-7, 978-981-16-2652-4
Pages 4 - 15
Publishing Company/Institution MacMillan
Level International publisher
4 Reference book The New Normal: Reinvesting Professional Life and Familial Bonding In The Post Covid-19 Era Work From Home - The New Normal: Prospects, Challenges and Solutions 978-93-54350-80-1 Feb 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN,AJOY KUMAR DEY,HARIVANSH CHATURVEDI
Title of Book The New Normal: Reinvesting Professional Life and Familial Bonding In The Post Covid-19 Era
Title of Book/Chapter/Article/Case Study) Work From Home - The New Normal: Prospects, Challenges and Solutions
Month/Year Feb/2021
ISBN 978-93-54350-80-1
Pages 173 - 186
Publishing Company/Institution BLOOMSBURY
Level International publisher
5 Reference book The New Normal: Reinvesting Professional Life and Familial Bonding In The Post Covid-19 Era Work From Home - The New Normal: Prospects, Challenges and Solutions 978-93-54350-80-1 Feb 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) GEETANJALI PURSWANI,DEEPIKA UPADHYAY,POOJA JAIN,AJOY KUMAR DEY, HARIVANSH CHATURVEDI
Title of Book The New Normal: Reinvesting Professional Life and Familial Bonding In The Post Covid-19 Era
Title of Book/Chapter/Article/Case Study) Work From Home - The New Normal: Prospects, Challenges and Solutions
Month/Year Feb/2021
ISBN 978-93-54350-80-1
Pages 173 - 186
Publishing Company/Institution BLOOMSBURY
Level International publisher
6 Reference book Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth Digital Financial Inclusion: Strategic Issues and Imperatives Oct 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,DEEPIKA UPADHYAY,GEETANJALI PURSWANI,M/S PALGRAVE MACMILLAN
Title of Book Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth
Title of Book/Chapter/Article/Case Study) Digital Financial Inclusion: Strategic Issues and Imperatives
Month/Year Oct/2020
ISBN
Pages
Publishing Company/Institution MacMillan
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Management, technology & entrepreneural Challenges in Dynamic business Environment 20/03/2024 Acharya Institute of Technology International
2 Conference Presenter "INTERNATIONAL CONFERENCE SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS - 2023" MEMES AND ASSOCIATED THEORIES: A SCOPING REVIEW 23/03/2023 Christ University International
3 Conference Organizer Shared value creation in the context of sustainability - strategies , challenges and opportunities 09/03/2023 Christ University International
4 Presenter Building Resilience and Sustainability for India in an Ever-changing Turbulent World: A Vision for 2030 Effectiveness Of Pradhan Mantri Kisan Samman Nidhi Scheme On Small Scale Farmers ? With Reference To Kottayam District (Kerala) 21/04/2022 IMS Ghaziabad International
5 Conference Presenter Changing Global Economic Landscape; Sustainable Strategies for the New Normal" 2022 The Efficiency Of The Modern Models In Predicting The Financial Distress Using Machine Learning Approach 23/03/2022 Christ University International
6 Seminar Participant National Education Policy (NEP 2020)-The Road Ahead 15/02/2022 Christ University Institutional
7 Conference Presenter Business and Education in the New Global Realities Financial factors predicting the financial distress with reference to Indian manufacturing companies 22/12/2020 Jain University International
8 Conference Participant Business and education in new global realities 22/12/2020 Jain University International
9 Conference Presenter International Conference on Economics & Finance 2019 Financial analytics and its application in Banking, Financial services and Insurance industry 09/02/2019 NMIMS International
10 Conference Panelist International conference on Changing business Landscape 06/02/2019 Christ University International
11 Conference Presenter Synthesize: An Interdisciplinary Conference on Management & Social Sciences Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange 10/03/2017 Christ University National
12 Participant National workshop on research and publication - centre for research and CEDBC National
13 Conference Presenter Integrating information and communication technology in higher education for sustainable development - Christ University International
14 Conference Presenter A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies - Christ University International
15 Conference Presenter Identifying the uses of ICT tools to enhance learning in higher education - Christ University International
16 Seminar Presenter Disruptive innovation in higher education :challenges in application of e-learning in conventional university system - Christ University National
17 Conference Presenter TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY - Christ University International
18 Participant National seminar on Higher education transformatio - Indian Academy Degree College National
19 Participant Strategies and Action Plans for Sustainable Develo - Presidency College, Bangalore International
20 Participant International seminar on tourism leisure and hospi - Department of tourism studies Christ university,Bangalore International
21 Seminar Presenter Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies - Christ University International
22 Seminar Presenter Building employability skills through the use of Information and Communication Technology - Christ University National
23 Participant National Seminar on Innovative Higher Education Pe - Sindhi College of Commerce National
24 Participant The Torch to Discover New Biz India-Practices and - New Horizon College Regional
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Research Problem Formulation Research Problem Formulation 07/11/2020 Vidyalankar School of Information Technology
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on the Impact of E-Service Quality, Perceived Customer Value and Customer Satisfaction on Customer Loyalty in Online Travel Agencies Dr Anil Kumar K
Sl.No. Title Name of Student Institution Month Year
1 Customer 's perception towards Green buildings Tony Eappen Christ University September 2019
2 Indicators of financial distress Reynal Christ University August 2019
3 ASSESSMENT OF GOVERNMENT POLICY IN PROMOTION OF TOURISM AND ITS AFFECT ON BUSINESS INDUSTRY WITH SPECIAL REFERENCE TO MIZORAM. VANLALHLIMPUII Christ University January 2022
4 Indicators of Financial Distress: An Empirical Study of Listed Indian Companies using Machine Learning Approach Reynal Lavita Fernandes Christ University June 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the impact of information and communication technology on higher education -special reference to commerce and management Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 ?Scaffolding Adult Learning Through Learner-Centered Approach Teaching Learning Enhancement Cell (TLEC) Institutional 01/03/2024
2 Scale development and validation CHRIST (Deemed to be University) International 19/02/2024
3 ?Ten Days National Level Online Workshop on Research Methodology Research & Development Committee National 11/12/2023
4 Faculty Development programme CEDBEC and SDC Institutional 26/06/2023
5 Uses of Tools & Techniques for Research Writing Department oÿ Accounting & Finance and Commerce International 20/06/2023
6 Contemporary research methods in Finance ALLIANCEschool of Business National 12/06/2023
7 Curriculum Design and Revision with specific focus on OBE CHRIST (Deemed to be University) Institutional 05/12/2022
8 Faculty development Programme- 1- 2022 CHRIST (Deemed to be University) Institutional 06/07/2022
9 Qualitative Research Study and Data Analysis using NVivo School of Business and Management National 22/03/2022
10 SEM for Beginners Research Shiksha National 08/06/2020
11 Systematic Review and Meta-Analysis Research Shiksha National 01/06/2020
12 Innovative Pedagogic Practices, Research and consultancy Department of Commerce 20/05/2020
13 Work Smarter, Not Harder: Time Management for Personal & Professional Productivity. University of california International 13/05/2020
14 PLS analysis using SMART PLS Research Shiksha National 06/05/2020
15 Qualitative research using NVivo Research Shiksha National 25/04/2020
16 Online Teaching Academic staff College 22/04/2020
17 Learning to Teach Online The University of New South Wales International 20/04/2020
18 An Introduction to Consumer Neuroscience & Neuromarketing Copenhagen Business School International 17/03/2020
19 Basic Digital Marketing course Udemy International 01/03/2020
20 Upskill to Upscale Department of Commerce Institutional 28/02/2020
21 Content marketing International 22/01/2020
22 COGNOSCO 2019 Institute of Management National 16/08/2019
23 30M Training Media Studies & IT Services Institutional 07/02/2019
24 30M Training Media Studies & IT Services Institutional 05/02/2019
25 30M Training Media Studies & IT Services Institutional 12/12/2018
26 Structural equation modeling using AMOS Centre for advanced research and training Institutional 10/09/2018
27 Frontier areas in commerce and curriculum updation Academic staff college Institutional 21/05/2018
28 Teaching, learning and evaluation CU- Academic staff college 17/05/2017
29 Story based learning CEDBEC Institutional 17/03/2017
30 Research and Publication Christ University 23/09/2016
31 Paradigms in Research CU -Academic Staff College 30/09/2015
32 Energy-The key to transform teaching dynamics Jyoti Niwas college National 15/11/2014
33 Pedagogy of teaching skills at UG level and A Roadmap to research techniques New Horizon College National 30/10/2014
34 Routledge Editorial Workshop Taylor and Francis Institutional 25/09/2014
35 Research and development :creating value Jyoti Niwas college National 23/11/2013
36 Faculty development programme Deanery of Commerce and Management Institutional 01/10/2013
37 e-content development for higher education Centre for education beyond curriculum National 29/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MOOC (online course) Foundations of Business Strategy UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE 11 March 2014
2 Second Best Paper Award National seminar on Higher education transformation in India:Changing context and institutional responses Indian Academy Degree College 29/04/2014
3 MOOC (online course) Crafting an Effective Writer: Tools of the Trade MT. SAN JACINTO COLLEGE 11/08/2014
4 International Introduction to Investment Award The award is given in lieu of clearing the Ist module of CISI Chartered institute of securities and investment 03 August 2022
5 Felicitation ceremony Felicitation by the Alumni Association Commerce Alumni Association- CHRIST University 26 January 2024
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published
1 POOJA JAIN AN EMPIRICAL STUDY OF FINANCIAL DISTRESS ON THE LISTED INDIAN COMPANIES THROUGH MACHINE LEARNING APPROACH 28/02/2022
2 POOJA JAIN MEME, MEMETICS AND THEIR APPLICATIONS: A SYSTEMATIC REVIEW OF LITERATURE 21/11/2022

CHRIST

(Deemed to be University)

Christ University Road, 30 Valor Court
At Post: Dasve Lavasa,Taluka: Mulshi
Pune 412112, Maharashtra.

Tel: 1800-123-2009

Email: mail.lavasa@christuniversity.in

Web: http://www.lavasa.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020