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Dr MYNAVATHI L

MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR


SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CENTRAL CAMPUS

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Perception vs. reality: Analysing the nexus between financial literacy and fintech adoption Investment Management and Financial Innovations 02-Oct-2023 20 2023 / 4 /

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Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L
Title of Article Perception vs. reality: Analysing the nexus between financial literacy and fintech adoption
Name of Journal Investment Management and Financial Innovations
Volume No 20 2023
Issue No 4
Page No
URL https://www.businessperspectives.org/index.php/journals/investment-management-and-financial-innovations?category_id=30
Date of Publication 02-Oct-2023
2 Infusing Circular Reporting model and Creative Marketing Mix for a Progressive Orange Economy: A Study with reference to Creative Business Units in Karnataka, India in the Post Covid-19 pandemic Asian Journal of Interdisciplinary Research 17-Sep-2023 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,SNEHA VENKATESH, M. ANAND SHANKAR RAJA,M. ATHMARAMAN,M. AMARAVATHI
Title of Article Infusing Circular Reporting model and Creative Marketing Mix for a Progressive Orange Economy: A Study with reference to Creative Business Units in Karnataka, India in the Post Covid-19 pandemic
Name of Journal Asian Journal of Interdisciplinary Research
Volume No
Issue No
Page No
URL https://journals.asianresassoc.org/index.php/ajir
Date of Publication 17-Sep-2023
3 Certification of organic food products: Is it making a difference? RESEARCH REVIEW International Journal of Multidisciplinary 10-Jan-2019 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,SAHAJDEEP KAUR
Title of Article Certification of organic food products: Is it making a difference?
Name of Journal RESEARCH REVIEW International Journal of Multidisciplinary
Volume No 4
Issue No 1
Page No
URL UGC No 44945
Date of Publication 10-Jan-2019
4 Certification of organic food products: Is it making a difference? RESEARCH REVIEW International Journal of Multidisciplinary 10-Jan-2019 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,SAHAJDEEP KAUR
Title of Article Certification of organic food products: Is it making a difference?
Name of Journal RESEARCH REVIEW International Journal of Multidisciplinary
Volume No 4
Issue No 1
Page No
URL UGC No 44945
Date of Publication 10-Jan-2019
5 Faculty Development Program Model: A Strategic Insight International Journal of Management Studies 04-Jul-2018 3 / 4 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,MYNAVATHI L
Title of Article Faculty Development Program Model: A Strategic Insight
Name of Journal International Journal of Management Studies
Volume No 3
Issue No 4
Page No
URL UGC No 44925
Date of Publication 04-Jul-2018
6 Innovative Teaching Pedagogy Using Technology and Research: A Study with Reference to Student Perspective ZENITH International Journal of Multidisciplinary Research 02-Feb-2018 8 / 2 /

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Category
Sole Authored /Co Authored
Author Name (s) MARY RANI THOMAS,MYNAVATHI L,VINNARASI B,MUTHU RUBEN V,ANSON K J
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study with Reference to Student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL
Date of Publication 02-Feb-2018
7 Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective ZENITH International Journal of Multidisciplinary Research 01-Feb-2018 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,ANSON K J,MARY RANI THOMAS,MUTHU RUBEN V,VINNARASI B
Title of Article Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL http://www.zenithresearch.org.in/
Date of Publication 01-Feb-2018
8 Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective ZENITH International Journal of Multidisciplinary Research 01-Feb-2018 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,ANSON K J,MARY RANI THOMAS,VINNARASI B,MUTHU RUBEN V
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL http://www.zenithresearch.org.in/
Date of Publication 01-Feb-2018
9 Expediency of Mobile Banking services in Bengaluru Focus International Journal Of Management 31-Oct-2017 13 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,JAWAHAR KUMAR
Title of Article Expediency of Mobile Banking services in Bengaluru
Name of Journal Focus International Journal Of Management
Volume No 13
Issue No 1
Page No
URL -
Date of Publication 31-Oct-2017
10 Implementation of congestion charge in new Delhi- Feasibility and environmental impact Journal of Commerce & Accounting Research. 10-Aug-2016 5 / 4 /

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Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L
Title of Article Implementation of congestion charge in new Delhi- Feasibility and environmental impact
Name of Journal Journal of Commerce & Accounting Research.
Volume No 5
Issue No 4
Page No
URL UGC No 47933
Date of Publication 10-Aug-2016
11 Schemes, Plans and Policies for Women and Women Entrepreneurs - with special reference to Five year plans of India Zenith International Journal of Business Economics and Management Research 01-Mar-2016 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ARUNA P,MYNAVATHI L
Title of Article Schemes, Plans and Policies for Women and Women Entrepreneurs - with special reference to Five year plans of India
Name of Journal Zenith International Journal of Business Economics and Management Research
Volume No 6
Issue No 3
Page No
URL UGC No 49224
Date of Publication 01-Mar-2016
12 Schemes, Plans, Polices for Women and Women Entrepreneurs with special reference to Five Year Plans of India Zenith International Journal of Business Economics and Management Research 09-Feb-2016 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L
Title of Article Schemes, Plans, Polices for Women and Women Entrepreneurs with special reference to Five Year Plans of India
Name of Journal Zenith International Journal of Business Economics and Management Research
Volume No 6
Issue No 3
Page No
URL UGC No 49224
Date of Publication 09-Feb-2016
13 A study on Management of cultural diversity through understanding the problems of foreign Students Irjbm 17-Feb-2015 vol-VII / Special Issue /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L
Title of Article A study on Management of cultural diversity through understanding the problems of foreign Students
Name of Journal Irjbm
Volume No vol-VII
Issue No Special Issue
Page No
URL
Date of Publication 17-Feb-2015
14 Executive's perception about Project Management Practices in BEML Bangalore International Journal of Research in Commerce IT and Management 19-Sep-2013 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L
Title of Article Executive's perception about Project Management Practices in BEML Bangalore
Name of Journal International Journal of Research in Commerce IT and Management
Volume No
Issue No
Page No
URL
Date of Publication 19-Sep-2013
15 Global Business through Global Strategy Indian Journal of Commerce and Management Studies 27-Feb-2013 IV / 1(1) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L
Title of Article Global Business through Global Strategy
Name of Journal Indian Journal of Commerce and Management Studies
Volume No IV
Issue No 1(1)
Page No
URL
Date of Publication 27-Feb-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Text book Women Entrepreneurs' Schemes in India Women Entrepreneurs' Schemes in India Oct 2020

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) ARUNA P,MYNAVATHI L
Title of Book Women Entrepreneurs' Schemes in India
Title of Book/Chapter/Article/Case Study) Women Entrepreneurs' Schemes in India
Month/Year Oct/2020
ISBN
Pages
Publishing Company/Institution Amazon
Level National publisher
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
1 Reference book Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market A Conceptual Model for Skill Development: A Key Driver for Inclusive Growth and Sustainable Development 978-1-83753-165-3 Mar 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ANURADHA P S,MYNAVATHI L,ANAND SHANKAR RAJA,ANNE MARIETHAKE, KIRAN SOOD,ERCAN ÖZEN SIMON GR
Title of Book Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Title of Book/Chapter/Article/Case Study) A Conceptual Model for Skill Development: A Key Driver for Inclusive Growth and Sustainable Development
Month/Year Mar/2024
ISBN 978-1-83753-165-3
Pages 83 - 100
Publishing Company/Institution Emerald Publishing Limited
Level International publisher
2 Reference book Trends in Commerce, Management and IT Opportunities and Challenges of GIG Economy and its Sustainability in India 978-81-936845-1-1 Jan 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ARUNA P,MAYA SALIMATH,MYNAVATHI L
Title of Book Trends in Commerce, Management and IT
Title of Book/Chapter/Article/Case Study) Opportunities and Challenges of GIG Economy and its Sustainability in India
Month/Year Jan/2020
ISBN 978-81-936845-1-1
Pages 1 - 17
Publishing Company/Institution ESN Publications
Level National publisher
3 Reference book Women Empowerment and Entrepreneurship Women Entrepreneurship and Empowerment in Rural Sector 978-93-88805-55-1 Aug 2019

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ARUNA P,MYNAVATHI L,PROF. MAYA SALIMATH G
Title of Book Women Empowerment and Entrepreneurship
Title of Book/Chapter/Article/Case Study) Women Entrepreneurship and Empowerment in Rural Sector
Month/Year Aug/2019
ISBN 978-93-88805-55-1
Pages 76 - 85
Publishing Company/Institution Archers and Elevators Publishing House
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Harnessing Strategies For Exponential And Sustainable Economy (Ichsese) Organizational management : Current trends and challenges 15/03/2024 Kristu Jayanti College International
2 Conference Presenter SERVICE-LEARNING: TOUCHING LIVES AND TRANSFORMING COMMUNITIES THROUGH INNOVATIVE PEDAGOGY, RESEARCH AND PARTNERSHIPS Student Engagement in Service Learning-Innovative Pedagogy in the Curriculum Design for TStudent Engagement in Service Learning-Innovative Pedagogy in the Curriculum Design for Teaching and Learning in the Field of Commerceeaching and Learning in the Field of Commerce 19/07/2023 Christ University International
3 Conference Presenter 4th Rajagiri Conference of Economics and Finance Financial Literacy of an adolescents-A scoping review of determining factor 28/11/2022 Ragagiri College of Social Science (Autonomous) Kochi International
4 Conference Presenter Changing Global Economic Landscape: Sustainable Strategies for the New Normal Application of Fintech by Business to adapt to the New Normal 23/03/2022 Christ University International
5 Seminar Participant Academic Publication Strategy 19/06/2020 Ananth Education Trust National
6 Seminar Participant Writing a Quality Research paper:Articulate the master piece 29/05/2020 Ananth Education Foundation Institutional
7 Seminar Participant Fundamental of Multiple regression 22/05/2020 Ananth Education Foundation Institutional
8 Participant Quantifying The Quality of research 15/04/2020 Ananth Education Foundation Institutional
9 Conference Presenter National Conference on Emerging Trends in Business Factors Affecting Competitive Capability: A Case of Small and Medium women Entrepreneurs 27/02/2020 Christ University National
10 Conference Presenter International Conference on Building Agile Workforce Redeployment of Talents for Women Entrepreneurs through Training and Development Programme 26/12/2019 Pondicherry University International
11 Conference Presenter Leadership Challenges in the emerging Social and Business Landscape The Role of Indian Government and its Leadership qualities with reference to the Development of Women Entrepreneurs through various Schemes 08/02/2019 Christ University International
12 Conference Presenter Jyoti Summit 2018- A Digitalized World Reaching the society and spreading the Awareness of Digitalized services- a Service Learning Approach 27/09/2018 Jyoti Nivas College Autonomus National
13 Conference Presenter Synergy 2018 Role of RBI and Financial Institutions is Development of Women Entrepreneurs 22/01/2018 Christ University National
14 Conference Presenter Synergy 2018 Women and Entrepreneurship -A Journey through hurdles, Government initiatives and Training Programmes 22/01/2018 Christ University National
15 Presenter National Seminar of "Emerging Issues in Commerce" Schemes,Plans and Polices for women Entrepreneurs 30/08/2016 The National College National
16 Conference Presenter Globalization: A path to capture opportunities and face challenges in Global Business - International
17 Seminar Presenter Problems faced by International students on adjustment with culture and the suitable strategies to overcome such difficulties for uninterrupted pursuance of their education - National
18 Participant Faculty Development Programme On Research and Mana Faculty Development Programme On Research and Management Research Techniques - The Oxford College Of Business Management Regional
19 Participant ICFIDM ICFIDM - Jyothi nivas International
20 Conference Presenter Management of cultural diversity through understanding the problems of foreign students - International
21 Conference Presenter Strategies for Development and Sustainability of Women Entrepreneurs engaging in business ensuring Zero Waste Management - International
22 Participant Faculty Development Programme on Structural Equati Faculty Development Programme on Structural Equation Modeling - GRG School of Management Studies National
23 Conference Presenter Prospects and Challenges of Women Entrepreneurs & Schemes leading to Economic Growth and Sustainability in India influencing the Global Economy - International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Changing teaching pedagogy through QIP Faculty Developemnt Porgramme 29/11/2017 Adhiyaman College 0f Engineering
2 Prominence of Research and Process of Conducting Research Faculty Developemnt Porgramme 29/11/2017 Adhiyaman College 0f Engineering
3 Rethinking Curriculum (Identifying Redundancies and exploring new area) Quality Improvement Programme 28/10/2017 Christ Deemed to be University
4 Research Methodology UGC Sponspored workshop 30/03/2017 NMKRV College for Women
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 A Study of Customer's Expectation towards Depository Participants of Bangalore City Susan Christ University
2 The influence of sales promotion technique on youth buying behavior in shopping malls Mary Rani Thomas Christ University
3 A study of retail service quality expectation of electronic retail stores with reference to Bangalore shoppers Puja Roshani Christ University
4 Effectiveness of working capital management in maximizing profitability of construction companies in Bangalore profitabilityof o of cons Revathi Vedakkedam Christ University
5 A study on celebrity endorsement as an effective tourism destination marketing tool with reference to Bangalore Rosma Mary Jolly Christ University
6 A Study on Potential User?s Behaviors of Online Educational Platforms towards Educational Technology (EdTech) Companies MAHIMA SRIVASTAVA Christ University July 2021
7 A STUDY ON THE EFFECTIVENESS OF FINTECH APPLICATIONS IN IMPROVING FINANCIAL LITERACY AND INCLUSION SHAMLI P Christ University January 2022
Sl.No. Title of Invention Inventor(s) Filing Date
1 ARTIFICIAL INTELLIGENCE BASED SYSTEM AND METHOD FOR MANAGEMENT, RECOMMENDATION, MAPPING OF SKILL AKHILESH TIWARI,DURGANSH SHARMA,VIJU P D ,SUNNY JOSEPH,TARUN KUMAR SINGHAL,SHONEY SEBASTIAN,DEEPAK SINGH,VAIBHAV SHARMA,RAVI DIXIT,JOJI CHANDRAN O 25-Nov-2021

Additional information

Title of Invention ARTIFICIAL INTELLIGENCE BASED SYSTEM AND METHOD FOR MANAGEMENT, RECOMMENDATION, MAPPING OF SKILL
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) AKHILESH TIWARI,DURGANSH SHARMA,VIJU P D ,SUNNY JOSEPH,TARUN KUMAR SINGHAL,SHONEY SEBASTIAN,DEEPAK SINGH,VAIBHAV SHARMA,RAVI DIXIT,JOJI CHANDRAN O
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 03-Dec-2021
Application/Filing Date 25-Nov-2021
IPC Number
Publication Number 202111054501
Patent Number 202111054501
Field of Invention COMPUTER SCIENCE
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on cause and effect of Cultural Dissonance on International students studying in Bengaluru Christ University Internal
2 Efficacy of Women Entrepreneurs Schemes in Tamil Nadu MYNAVATHI L, ARUNA P Internal
3 Tech4All Enabling persons with disabilities for a career in Financial, Accounting and Banking THERESA NITHILA VINCENT, GIRISH S,RAGHUNANDAN G,MYNAVATHI L,NATCHIMUTHU N,ARUNA P,ANUSHA SRINIVASAN IYER,LAKSHMI B,HARESH R,KRISHNA PRASATH S,SUNIL M P Cheshire Disability Trust, Bangalore External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Internship Corizo National 05/08/2023
2 Contemporary Research Methods in Finance Alliance University National 12/06/2023
3 "Conducting Ethical Research using ChatGPT: Best practices" METHODSIMPLIFY.COM National 11/06/2023
4 faculty development program Staff Development College Regional 05/12/2022
5 Level 1 Certification International 08/09/2022
6 Quantitative Methods Presidency University National 12/07/2021
7 How to Write and Publish a Scientific Paper International 07/07/2021
8 ?Transformation in Indian Education through New Education Policy- Challenges and Opportunities? GOVERNMENT FIRST GRADE COLLEGE FOR WOMEN BALMATTA, MANGALURU &ST ALOYSIUS COLLEGE (AUTONOMOUS) National 05/07/2021
9 Analyzing Company's Performance using Ratios International 17/06/2020
10 Inspiring and Motivating aindividuals MOOC International 03/06/2020
11 Initiating and Planning Projects Coursera International 19/04/2020
12 learning to teach online Coursera International 07/04/2020
13 National Workshop on Data Analysis using MS EXCEL CART Research Innovation National 25/10/2018
14 National Conference on Innovative and emerging trends in Business Department of Commerce , Christcollege of Science and Management Alambady National 22/01/2018
15 National Conference on Innovative and emerging trends in Business women and Entrperenurship- a Journey through hurdles, government Initiatives and Training Progrmamm National 22/01/2018
16 Faculty Development Programme Adhiyaman College of Engineering National 27/11/2017
17 Quality Improvement Programme Academic Staff College Christ Deemd to be Christ University 27/10/2017
18 Quality Improvement Programme Department of Commerce , Christ Deemed to be University 27/10/2017
19 Structural Eauation Modelling Christ University, Department of Management Studies Institutional 22/06/2016
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Member of Board of Examination Setting of Paper , valuation of the papers, conducting of Project VIVA VOCE NMKRV college for women PG Department 15 September 2017
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published
1 MARIE JOSEPH GERARD RASSENDREN,ANAND SHANKAR RAJA M,MYNAVATHI L Application of mystery shopping to monitor MSME's and its Contribution to Economic Development 08/09/2021

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