The Power Play: IP in Advancing Sports As sports continue to evolve into a multi-billion dollar industry driven by media and technology, Intellectual Property (IP) will play a central role in its growth. Marking World IP Day, a three-day event from April 27th to 29th, 2026 will explore how IP will protect key aspects of modern sports, from team branding to technological innovation. The event will open with a panel discussion featuring experts Ashish Kankal, Vineeth Nair, H B Keshava, and Sonali Sawant, who will discuss broadcasting rights, athlete endorsements, and protection of sporting events. The following days will feature guest lectures by Amit Kumar Tiwari, focusing on patents in sports technology, and Santosh Sangle, addressing strategic IP management and industry growth. Together, these sessions will demonstrate how IP will function as the backbone of innovation and economic development in contemporary sports