The School of Business and Management, in collaboration with the Institution Innovation Council (IIC), will be organizing a guest lecture session on “IPR for Managers: Turning Ideas into Business Assets” by Prof. Sheheen Marakkar from the Department of Law. The session will highlight the importance of Intellectual Property Rights (IPR) in today’s knowledge-driven economy, where ideas and creativity are valuable resources for sustainable business growth. Prof. Marakkar will explain the fundamentals of patents, trademarks, copyrights, and trade secrets, emphasizing their role in protecting innovation and building competitive advantage. He will also discuss how managers can strategically use IPR to transform creative ideas into
profitable assets while safeguarding them from imitation. The session is expected to shed light on real-world cases where effective IPR management has contributed to organizational success.
This interactive session will encourage students to ask questions and explore the relevance of IPR in various business scenarios. By connecting legal concepts with practical managerial applications, the workshop aims to help participants appreciate the role of intellectual property in fostering innovation, attracting investment, and enhancing brand value.