The Centre for Academic and Professional Support (CAPS), in collaboration with the School of Business and Management (BBA) and the Office of Alumni Association, presents "Bridging Horizons", a focused session on AI Applications in Marketing. This initiative is designed to bridge academic learning with real-world industry practices by bringing alumni expertise back to campus.
The session will be led by Mr Karan Lakhwani, Director of Sales and Marketing at Newton and an alumnus of CHRIST University, Central Campus. With hands-on experience in leveraging artificial intelligence for marketing strategy, customer engagement, and business growth, Mr. Lakhwani will offer practical insights into how AI is reshaping modern marketing functions. The session will explore real-time applications of AI tools, data-driven decision-making, and emerging trends relevant to students aspiring to build careers in marketing, analytics, and entrepreneurship.
Bridging Horizons aims to inspire students through alumni-led knowledge sharing, encouraging them to align academic foundations with evolving industry demands