The session on “Foundations of Intellectual Property Rights in the Modern Business Environment” is being organized for Second Year BBA students with the objective of creating awareness about the growing importance of intellectual property in today’s knowledge-driven economy. The session will introduce students to the fundamental concepts of intellectual property rights, including patents, copyrights, trademarks, and industrial designs, and explain their relevance in modern business operations.
The resource person will discuss how intellectual property plays a critical role in encouraging innovation, protecting creative ideas, and enhancing the competitive advantage of firms across industries. The session will also highlight the legal and strategic aspects of intellectual property management, with practical examples from business and entrepreneurial contexts. By the end of the session, students are expected to gain a clear understanding of how intellectual property rights contribute to ethical business practices, sustainable growth, and long-term value creation in the modern business environment.