About the Programme
The Course offers the students opportunity to learn the various aspects of finance and marketing analytics which has a definite edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decisions on the challenges of the global economy. Students will acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc.
Industry-Oriented Curriculum
Designed to align with modern business trends.
Experiential Learning
Live projects, internships, and simulations.
Research Exposure
Opportunities for academic research and innovation.
Career Development
Training for placements and entrepreneurship.
Why Choose This Programme?
Specialized and Industry-Oriented: The program uniquely integrates finance and marketing with analytics, preparing students for data-driven decision-making in dynamic business environments.
Experiential and Research-Focused: Offers hands-on learning through live projects, case studies, and research opportunities in financial modeling and consumer analytics.
Career-Ready Skillset: Designed in alignment with evolving industry demands to build strong analytical, strategic, and problem-solving capabilities.
Analytics-Driven Curriculum – Combines finance and marketing with analytics.
Industry Exposure – Guest lectures, workshops, and internships.
Research Opportunities – Honours and research pathways available.
Skill Development – Enhances leadership, analytical, and communication skills.
Placement Support – Career guidance and placement assistance.
Global Perspective – Exposure to international business practices.
What You Will Learn
Programme Structure
The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.
Semester 1 — Management and Behavioural Process
Semester 2 — Financial Management
Eligibility & Fee Structure
Career Paths
Message from the HOD
Delhi NCR Campus
HOD BBA
Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.
In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagemen
Message from the HOD
HOD BBA
Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.
In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagement, case studies, and experiential learning opportunities.
We strongly believe that management education extends beyond classrooms. Students are encouraged to explore their potential through participation in student clubs, business competitions, seminars, workshops, and industry interactions. These platforms help build leadership abilities, teamwork, communication skills, and an entrepreneurial mindset.
The School also promotes innovation, research, and entrepreneurship by providing opportunities to work on real-world projects, engage in collaborative learning, and contribute to community-oriented initiatives. This holistic approach ensures the development of socially responsible and professionally competent graduates.
With dedicated faculty, a vibrant academic environment, and diverse learning opportunities, we aim to make the educational journey enriching and transformative. We warmly invite you to become a part of the School of Business and Management and take the first step toward a successful and meaningful career.
Admission Process
- Register with your Email ID
- Login to the Admission Portal
- Fill the Application Form
- Pay Application Fee
- Entrance Test (If Applicable)
- Assessment
- Interview
- Check login page for result
- If selected, Offer Letter attached
- Pay Course Fee Online
- Complete Admission Process
Ready to Apply?
Applications for the 2026 batch are open. Deadline: 27-Jun-2026.