About the Programme
Programme Partners




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Integrated Marketing and Supply Chain Learning
Combines marketing concepts with supply chain and logistics management practices.
Comprehensive Business Understanding
Develops knowledge of how marketing and logistics work together to drive business growth.
Strong Logistics and Operations Foundation
Provides expertise in supply chain processes, distribution, and operational efficiency.
Global Marketing and Sales Skills
Enhances the ability to promote, position, and sell products and services in global markets
Why Choose This Programme?
Integrated Business Focus: This program offers a unique combination of marketing insights and supply chain strategies, preparing students to manage brand value and operational efficiency simultaneously.
Research and Innovation-Oriented: With an Honours or Research track, students are encouraged to undertake independent research projects and gain deeper academic and practical exposure.
Industry-Aligned Curriculum: Designed in consultation with industry experts, the course emphasizes real-world applications, case studies, and experiential learning.
Dual Specialization Advantage : Develop expertise in both marketing and supply chain management for versatile career opportunities.
Industry-Relevant Curriculum : Learn through practical, industry-aligned courses, case studies, and real-world applications.
Logistics and Retail Exposure : Gain insights into logistics, retail operations, and supply chain processes across industries.
Internship Opportunities : Enhance practical learning through internships and hands-on industry experience.
What You Will Learn
Programme Structure
The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.
Semester 1 — Management and Behavioural Process
Semester 2 — Financial Management
Semester 3 — Cost Accounting
Semester 4 — Strategic Management
Semester 5 — Taxation Law and Practice
Semester 6 — Management Accounting
Semester 7 — Business Model Innovations
Semester 8 — Global Leadership and Sustainability
Eligibility & Fee Structure
Career Paths
Message from the HOD
Delhi NCR Campus
HOD BBA
Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.
In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagemen
Message from the HOD
HOD BBA
Welcome to the School of Business and Management, a place where academic excellence meets innovation and leadership development.
In today’s fast-changing global business landscape, organizations seek professionals who are adaptable, analytical, and ethically grounded. The School of Business and Management is committed to nurturing such individuals through well-structured undergraduate, postgraduate, and doctoral programs that combine strong theoretical foundations with practical exposure. Our curriculum is continuously updated to reflect emerging trends and is delivered through interactive pedagogy, industry engagement, case studies, and experiential learning opportunities.
We strongly believe that management education extends beyond classrooms. Students are encouraged to explore their potential through participation in student clubs, business competitions, seminars, workshops, and industry interactions. These platforms help build leadership abilities, teamwork, communication skills, and an entrepreneurial mindset.
The School also promotes innovation, research, and entrepreneurship by providing opportunities to work on real-world projects, engage in collaborative learning, and contribute to community-oriented initiatives. This holistic approach ensures the development of socially responsible and professionally competent graduates.
With dedicated faculty, a vibrant academic environment, and diverse learning opportunities, we aim to make the educational journey enriching and transformative. We warmly invite you to become a part of the School of Business and Management and take the first step toward a successful and meaningful career.
Admission Process
- Register with your Email ID
- Login to the Admission Portal
- Fill the Application Form
- Pay Application Fee
- Entrance Test (If Applicable)
- Assessment
- Interview
- Check login page for result
- If selected, Offer Letter attached
- Pay Course Fee Online
- Complete Admission Process
Ready to Apply?
Applications for the 2026 batch are open. Deadline: 27-Jun-2026.