Paisa Vasool: The Entrepreneurial Carnival is an experiential learning initiative designed to bring entrepreneurship beyond the classroom. As part of CIA 3, students are challenged to generate ₹5,000 in revenue within 48 hours through innovative business activities, effective promotion and genuine customer engagement.

Working in teams, students identify market opportunities, develop value propositions, design promotional strategies and convert ideas into actual sales. The challenge encourages them to experiment with business models, make pricing decisions, manage costs and achieve revenue targets with minimal expenditure.

Through this hands-on experience, students develop essential entrepreneurial competencies, including creativity, communication, teamwork, financial awareness, customer acquisition and problem-solving. The initiative also exposes them to real-world uncertainties and encourages adaptability, resourcefulness and learning through experimentation.

Coordinated by Prof Pallavi Pandey, Paisa Vasool bridges theoretical knowledge with practical application, empowering students to experience the entrepreneurial journey firsthand and discover how ideas can be transformed into value, opportunity and income.