
17 January 2026
Bridging Horizons: AI Applications in Marketing
AI & Marketing Analytics
The session explored the use of artificial intelligence in contemporary marketing, covering customer segmentation, personalised advertising, predictive analytics, and data-driven decision-making. Organised for second-year BBA students (2024 batch), it provided industry insights into emerging marketing technologies and highlighted the importance of responsible AI adoption in professional practice.
Resource person: Mr. Karan Lakhwani, Christ Bangalore alumnus.
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